What happens when data scientists take the reins of political campaigns, corporate strategies, or even personal narratives? How do we ensure that data empowers rather than manipulates?

Today’s guest is Alex Lundry, a trailblazing figure in political data science and analytics. He has served as the Chief Analytics Officer for Jeb Bush's 2016 presidential campaign and Director of Data Science for Mitt Romney's 2012 campaign. As the co-founder and Chief Product Officer of Tunnel, an audience analytics firm, Alex continues to innovate in voter targeting and political data mining, earning recognition from outlets like Wired and The Washington Post. Named one of the top 50 influencers in politics by Campaigns and Elections Magazine, Alex bridges the gap between data and decision-making at the highest levels.

In this episode, we explore Alex’s career at the intersection of data science and democracy, uncovering the evolving role of analytics in political campaigns. From the ethical dilemmas of micro-targeting to the art of crafting effective polling questions, Alex sheds light on the power—and limitations—of data in shaping public opinion. He explains how data science can be a tool for persuasion, the fine line between influence and manipulation, and why fostering data literacy is crucial in our modern world.

Alex also reflects on his most meaningful work, including his role in shifting public opinion on marriage equality, and shares insights into the skills and mindset that make a successful data scientist. Whether you’re a data enthusiast, educator, or concerned citizen, this conversation offers a deep dive into the transformative potential of data when wielded responsibly.